Creators can utilize the marketplace infrastructure in PLAY to sell their NFT backed game objects. A creator could be another player, or a fashion brand.
PLAY has developed powerful customization tools that can run in-game, at the option of the developer.
This allows for a thriving “Creator Economy”, with ownership and property rights seamlessly bound into smart contracts backing the objects for sale.
Tokenization of the UGC marketplace creates strong incentives for Creators to invest material amounts of time building high quality objects, building a design brand, fan followings, and promoting their designs.
PLAY provides live analytics on the performance of game economies, by leveraging the Google Firebase integration with Google Analytics.
This offers developers and creators a uniquely powerful window into the game and product economies, with the ability to track and analyze performance.
This data can be used to A/B test pricing, adjust pricing, and optimizing pricing as needed.
It means blockchain-backed assets can be tracked- where they appear in the gaming ecosystem, the downstream royalties (e.g. from the sale and re-sale of an NFT where the dev has royalty rights)
The integration of analytics with Web 3 economic management is a critically important aspect needed to “steer” a distributed economy in a healthy direction.