• • Full tech stack, SDK, Plug-ins for Unity, Unreal and other Engines

  • MVP of Web3 game version integration in <30 days

  • NFTs infused with $PLAY Token Value

  • No legal worries, no issuance of tokens, all legal validations ready

  • Smart contract & minting tools - no need for a smart contract engineer

  • Developer dashboard to upload NFTs, in-game shop sells NFTs with in-game currency

  • Organic User Acquisition

  • Full Compliance with Google Play Store and APPs Store

  • Web2 like workflows for UA , payments and core loops

  • UA on Chain Tools, Quest on Chain

  • Launch games on Telegram

Currency Systems

• The API supports the management of currency types. In a pre-blockchain context, these are referred to as “Hard Currency” and “Soft Currency.”

• Hard currency is game currency- such as “gems”- that is purchased with fiat typically known as an IAP (In-App Purchase).

• Soft currency is currency - such as “coins” - remunerated through game actions, such as successfully clearing a level, as a reward. It is typically not purchasable with fiat.

• In a Web 3 context, Hard Currency can be backed by a token, using a smart contract. A developer could opt to mint a fixed volume of gems, back them using fractionalized $PLAY tokens through the smart contract.

• Players can then use these gems for the purchase of in-game content, save those gems (assuming an appreciation of the underlying utility token), and sell their gems to other players.

• In-game currency backed by a smart contract is a powerful method to support “play to earn” mechanics by developers.

• Integrating the gems to a fixed asset - the $PLAY token- controls for cross-game economics. A game can then opt to “accept” gems from another game, into their game (at the developer discretion). This can be useful especially when developers control multiple titles, and want to create cross-game benefits as a means of rewarding player loyalty.

NFT Integration In-Game

• Developers can mint game objects to create additional value for game objects players purchase or receive as rewards.

• $PLAY tokens can be used to mint non-fungible tokens. The benefit of using a native token- the $PLAY token- for this purpose is faster “off chain” processing, lower gas fees, facilitating the type of smaller transactions that are the lifeblood of many casual games.

• The minting in-game democratizes access to the blockchain, by rendering the minting process in a context that is friendly to a mainstream adopter (as opposed to an existing early crypto adopter).

• An intermediate step- known as “FuseBlocks” sits between the $PLAY token and the final smart contract. The FuseBlock opens a development path in the ecosystem where, in the long term, the community can opt to permit additional tokens, such as Etherium, to mint game objects.

• FuseBlocks have an additional beneft of serving as a smart contract, governing the methods and rewards related to "melting down" a minted object. This serves to reduce the number of tradeable tokens, and inflation, by rewarding long-term behavior, and discriminating against short-term financial speculation. (More details below).

UGC Asset Marketplace + Customization System

• Developers can opt to accept UGC (User Generated Content), and receive “marketplace commissions” for hosting the sale of the item.

• For example, in the avatar system, cosmetic items can be designed by third-parties, known as “Creators.” A creator could be another player, or a fashion brand.

• PLAY has developed powerful customization tools that can run in-game, at the option of the developer.

• By accepting creator items in their game, developers reduce the obligation to expend resources designing every game asset. They can opt to bring in the marketplace feed, and allow players to equip items from third-parties.

• This allows for a thriving “Creator Economy”, with ownership and property rights seamlessly bound into smart contracts backing the objects for sale.

Dev analytics

• PLAY provides live analytics on the performance of game economies, by leveraging the Google Firebase integration with Google Analytics.

• This offers developers and creators a uniquely powerful window into the game and product economies, with the ability to track and analyze performance.

• This data can be used to A/B test pricing, adjust pricing, and optimizing pricing as needed.

• It means blockchain-backed assets can be tracked- where they appear in the gaming ecosystem, the downstream royalties (e.g. from the sale and re-sale of an NFT where the dev has royalty rights)

• The integration of analytics with Web 3 economic management is a critically important aspect needed to “steer” a distributed economy in a healthy direction.

UGC Asset Marketplace + Customization System

• Creators can utilize the marketplace infrastructure in PLAY to sell their NFT backed game objects. A creator could be another player, or a fashion brand.

• PLAY has developed powerful customization tools that can run in-game, at the option of the developer.

• This allows for a thriving “Creator Economy”, with ownership and property rights seamlessly bound into smart contracts backing the objects for sale.

• Tokenization of the UGC marketplace creates strong incentives for Creators to invest material amounts of time building high quality objects, building a design brand, fan followings, and promoting their designs.

Creator analytics

• PLAY provides live analytics on the performance of game economies, by leveraging the Google Firebase integration with Google Analytics.

• This offers developers and creators a uniquely powerful window into the game and product economies, with the ability to track and analyze performance.

• This data can be used to A/B test pricing, adjust pricing, and optimizing pricing as needed.

• It means blockchain-backed assets can be tracked- where they appear in the gaming ecosystem, the downstream royalties (e.g. from the sale and re-sale of an NFT where the dev has royalty rights)

• The integration of analytics with Web 3 economic management is a critically important aspect needed to “steer” a distributed economy in a healthy direction.

• PLAY has been building for the past 3 years and the results speak loud:

  • Live stats:

    • Telegram Game store with 2.5m+ users,

    • Web2 to Web3 migrations campaigns with +50% conversion rates,

    • Migrated games showing increased metrics in Retention, Engagement, Revenue.

    • Growing onchain playerbase: 300k MAW, with 2.6M total.

  • Over 60 game studios using PLAY, including industry leaders such as Gameloft, TapNation, Wanin, Game District.

  • Most complete web3 development tools in the market, enables porting web2 games to web3 in under 30 days.

  • Pipeline with 2000 games and over 300M players. Target for Feb. 2025: conversion of 20M players into Web3.

  • Already available for integration in leading and upcoming ecosystems like Solana, Base, Monad, Aptos, and TON.

User PLAY ID

A player can opt to link their profile to cryptographic keys. Doing so turns the concept of a "wallet" into the "PLAY ID". The verified profile can then be used to initiate and respond to transactions on the blockchain.

• Once verified, the profile becomes a "trusted" entity in the "trustless transaction" context of the blockchain.

• The profile can be anonymous (decoupled from any “real world” identity) yet verifiably identified.

• It can also be sold to another owner, allowing for complex “play to earn” dynamics in a secondary market for profiles.

• The PLAY ID can be the owner of the player inventory, including tokens and smart-contracts affiliated to unique game objects they own.

Thus a “legendary player” can decide to exit the profile, and put their profile up for auction, receiving a material reward for their gaming efforts. The new owner inherits the profile and the unique owned inventory in the profile.

Leaderboards

• Verified player profiles enable deployment of cross-game leaderboards without requiring separate logins (e.g. via Apple or Google login), where the standings can factor in player performance in separate games.

• This opens up the enticing possibility for the sponsorship of pseudonymous players in an esports context.

Friends List & Invite System

• Web 2 conditioned people to register for services using their “real world identity.” In the context of a closed platform, like Google or Facebook oAuth, this creates the “trust” that allows for a “friends list” to appear.

• A verified user profile - backed by an ERC-20 token, is capable of generating “trust” without any association to a “real world identity” and Web 2 platforms.

• Trusted pseudonymity liberates people from being judged for their biology- their gender, age, skin color, body type.

• They can forge a new identity while permitting for the development of trusted reputational capital and social connections over time.

In-game Social Feed

• Trusted pseudonymity allows for the posting / sharing of game moments with confidence that the event is truly associated with that verified player.

• This allows for the development of reputational capital independent of “real world identity.”

• Social feeds can be syndicated across games, allowing for cross-game discovery.

• Trusted profiles remove the need for complicated Web 2 style “oAuth login” systems- the smart contract behind the profile handles authentication seamlessly in the background.

Achievements & Rewards

• Rewards pertaining to achievements can be optionally bound to a smart contract. The player who owns the reward can now trade it to another player (if the contract permits the trading of rewards).

• This opens up the core mechanic associated with “play to earn”- as players achieve goals, their reward(s) can be sold for remuneration.

• Developers can receive “downstream royalties” from the smart contract as the object is traded (if they opt to include this right in the minting of the reward).

Central to a user-generated content marketplace is the ability to easily mint game object, or series of game objects, tied to a smart contract with ownership rights.

A key principle to minting is that it permits minting and melting. Minting is the act of converting $PLAY tokens into a smart contract. Melting is the act of destroying the contract, and extracting the underlying value in $PLAY tokens. From there, the tokens can re-enter the token marketplace- be traded for fiat, or recycled into other game objects. So, for example, where a game has been discontinued, players may wish to melt down their game items.

Central to the creation of smart contracts for tadeable game objects it the intermediate step of a FuseBlock. The FuseBlock provides the ecosystem with a powerful marco-economic tool, to help manage the overall token economy.

Requirements and assumptions

The $PLAY token is a utility token with governance rights based on Ethereum, operating on a third-party Layer 2 chain to lower gas costs and improve transaction time.

The market for Ethereum-based Layer 2 processors is rapidly commodifying. PLAY intends to abstract the Layer 2 processor from core ecosystem functions, enabling easy switching between processors as they compete with each other on pricing, up to and including the potential for parallel processing, with “just in time” switching between competing Layer 2 providers based on real-time processing costs. This will ensure the PLAY ecosystem gets the best possible pricing and fastest processor in the market. This is similar to Real-Time Bidding (RTB) algorithms in online ad networks, where buyer decisions are made in real-time on a per-impression cost basis, to pass an ad unit to the winning network.

PLAY intends to use Layer-2 processors to support the ecosystem’s need for smart contracts:

• ERC-20, to support the $PLAY token.

• ERC-721 and ERC-1155 protocols to support the minting of digital assets and trading.

NFT minting will depend on smart contract design:

• The first version is being developed in Solidity, an object-oriented and statically-typed programming language designed to allow developers to create smart contracts.

• Over time, migration may occur to the Vyper language, which deliberately has less features than Solidity with the aim of making contracts more secure and easier to audit.

• Users will have the option to list and sell their assets on third-party markets, such as OpenSea, programmatically on NFT creation.

PLAY will treat the blockchain network as the canonical database, giving it highest authority in terms of state. In some cases, client applications, such as the PLAY API, serving as a proxy, may connect directly to the blockchain to gather inventory about item properties, such as:

• Inventory.

• Asset properties, e.g.:

  • Creator ID.

  • Current owner ID.

  • Transfer history.

• Transaction state.

In the long term, depending on how transactions scale in the ecosystem, it may become more efficient for PLAY to develop its own blockchain to further optimize transaction time, and cost.

FuseBlocks as a long-term incentive to hold tokens

Because the minted objects have intrinsic value, it's now possible for Developers, Creators, and Players to examine the constant value of the game object, independent of the extrinsic value in the game context. This opens up interesting possibilities:

• Players can invest in acquiring game objects, knowing that they can have persistent value, even if the game ceases to operate: holders of objects that have lost all extrinsic value can "melt them down" and extract the underlying $PLAY associated to the object. This serves as a type of hedge- or insurance policy- for the player. In turn, this can spur more player spending on collectible objects, rewarding the developer in the immediate term as these consume In-App Purchases (IAP).

• The contract can also generate a type of player staking reward for holding game objects in their inventory, and comitting not to trade them for a period of time. For instance, the player staking reward could stipulate that when a player a) places their game objects "on ice" (meaning they cannot be traded, but can be used in-game) then b) they will receive a staking reward commensurate with the overall value of underlying $PLAY in the staked objects (their intrinsic value). Thus a player can be rewarded (and a developer, if they hold FuseBlocks and place them "on ice" prior to using them for minting) for holding on to game objects.

Additionally, FuseBlocks can serve as a powerful market-making incentive.

For example, the Ecosystem Fund could decide to contribute a certain amount of $PLAY to be converted into FuseBlocks. In turn, these FuseBlocks are allocated to a competitive devleoper and/or creator program.

Thus in the totality of uses, FuseBlocks serve to:

• Reward players for being long-term holders of minted objects, by providing a yield for "on ice" items.

• Reward developers by creating market-making incentives to attract high quality games to the ecosystem (with an appropriate lockup on the sale of the underlying $PLAY in the FuseBlocks).

• Allow for "bulk discounts" when devs or creators purchase large quantities of FuseBlocks.

Roadmaps are bearish

We'll keep shipping and talk about it then.

PLAY is a layer 0 protocol that enables AI agents to transact autonomously in games and social apps by bringing web2 games onchain. Any game, any chain, any platform.

• PLAY is #1 in its category: turbocharging games with crypto rails, agents, and Telegram distribution.

• PLAY is the onramp to blockchain & AI - the easiest way for traditional studios to futureproof their games.

• ETFs are onboarding tradfi. PLAY is onboarding trad gaming. The US election changed everything. The great migration has started.

• $PLAY is a cultural movement. Agents don't have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. Join the revolution.

• The PLAY north star is (3b,3t). The movement doesn’t stop until 3B gamers onchain, 3T agents ingame.

(3b,3t)

• Autonomous agents and human gamers spend their days in game worlds and social networks. But they remain shackled.

• Agents don't have bank accounts. Gamers want to own their in-game items and make payments on crypto rails. Both need games to move onchain.

• PLAY is bringing traditional games onchain with a tech stack that enables abstracted in-game wallets, onchain game items, onchain payments, and AI dev tools, which allows agents and gamers to own and transact freely within game worlds.

• PLAY allows these onchain games to be played directly within social apps like Telegram, YouTube, and Discord, bringing autonomous agents and transactions into every social network.

• PLAY lets agents and humans live freely inside games.

Product

• Tooling: A turnkey solution to plug blockchain and AI into any game in days, not years

• Distribution: ‘pump fun’ for publishing fun onchain games directly in social apps like Telegram, Discord, and YouTube

• Launching games on every platform: Apple & Android, Mobile & PC, Unity & Unreal, EVM, SVM & Move

• Abstracted everything: wallets, chains, accounts, co-pilots

• The only tech stack needed to launch a game economy, monetization, UA, and UGC

The use case and design for PLAY emphasized characteristics that are naturally compatible with the Web 3 philosophy of a distributed, cross-platform, interoperable ecosystem of games. Notably, PLAY set out to solve core problems found by many dev teams and studios:

• Managing Social Game Economies: Enabling the rapid deployment of casual PvP multiplayer games, with all the necessary infrastructure to manage players and the components of a mature social game economy. (See “Ecosystem Features” below for details.)

• Cross game interoperability: The ability of a player to move across games, with the same player identity, friends lists, and acquired assets, such as “cosmetics” (skins, accessories, clothing) and “achievements”, unified in one persistent profile. At the discretion of the developer, the player’s avatar and cosmetics acquired in other games can be loaded in their game.

• Enabling a User Generated Content marketplace (UGC): Central to the success of many “free to play” games is the deployment of a thriving UGC marketplace- from modding game levels and game items, to creating avatar cosmetics, with creators being rewarded for the effort by putting the items up for sale, with the host game receiving a portion of proceeds. The more inter-operable, cross-platform, cross-game the marketplace, the more it benefits all participants: developers hosting the market in their games with marketplace commissions, creators generating sellable content maximizing their reach, and players who purchase unique items finding an ever wider variety of virtual goods, with the option of re-selling them to other players in the future.

• Rapid deployment of backend game services: A persistent pain point for dev teams is deployment of gaming backend services (aka “dev ops”) and the ongoing maintenance of these services. The cost in terms of time and/or money raises a material barrier to access for smaller dev teams in deploying multi-player game experiences bound to an in-game virtual goods economy. PLAY’s services can be deployed in under 10 working days, and require minimal ongoing dev ops support. Approximately 80% of mobile dev teams are under 3 people, representing 90% of games in production, who with PLAY’s services are now unblocked from creating and maintaining complex social game economies. Even for larger dev teams and publishers, building new in-house technologies and infrastructure presents significant operational challenges and costs. Having an established infrastructure such as PLAY, simplifies integration, onboarding and launch, leaving internal teams to concentrate on building and scaling games in production.

By lowering the barrier to adoption, PLAY aligned its technical IP with the company’s core mission of democratizing access to game creation. Moreover, the company’s technical path aligned with a philosophy of cooperation.

By enabling interoperability across games, PLAY advances the notion that building an ecosystem of compatible games will, overall, benefit all the participants in the ecosystem:

• For Developers: More revenue and better retention and acquisition through collaboration:

  • Players are more likely to purchase in-game content knowing that NFTs can transport across titles, increasing ARPPU for the dev teams. In early tests with NFT-backed game objects, purchasable with in-game currency, participating games saw a lift in ARPPU from $4 to $23. This reflects the shift in spending behavior when a player sees a game object as ownable property (an “investment”) versus a consumable that has no resale value.

  • Players are more likely to try new games, knowing their profile, player identity, friends list, and inventory can be accessed across participating games, reducing “CPIs” for dev teams. These dynamics fall under the rubric of “network effects”: The value of any one game increases the more games are cooperating.

• For Players:

  • Hopping into a new game, and playing with existing friends is made much easier by having a transportable profile and friends list. Investing in a universal player profile rewards the effort, as the same profile appears game to game, enabling longer-term rewards and achievements across the ecosystem. And as noted above, for players, the incentive to own game objects- as opposed to consuming or “renting” them- opens a pathway to myriad “play to earn” mechanics.

• For Creators:

  • Simple to use authoring tools, a quick path to selling created items, across a marketplace that goes from game to game, with a mechanism to fairly reward all the stakeholders in the ecosystem for the effort that’s easy to use and understand.

  • When a creator can bind an object to a property right through an NFT, this dramatically raises the perceived value of the item- and increases the probability that creators can be fairly remunerated for their efforts, broadening and deepening the marketplace of virtual goods.

These principles in PLAY, and the technical IP supporting them, exist independent of blockchain-based protocols. The promise of “Web 3” is an existential transition from “Web 2”, notably a shift from walled gardens with proprietary protocols (aka “platforms”) to environments with shared ownership over the underlying protocols (aka “ecosystems”).

Token contract address: 0x7404AC09aDf614603D9c16a7CE85A1101F3514ba

• Integrated in ecosystem games

• Locked into NFTs minted using PLAY

• Captures value from the economic activity of all games

Thoughtfully integrating blockchain-based protocols into the existing PLAY infrastructure creates a fast-path to fulfilling some of the core tenets of the transition to Web 3. Specifically, by deploying a utility token with governance rights, affiliated to PLAY, many of the existing PLAY functions become geometrically more effective in fulfilling the core mission of democratizing access to game and game content creation.

In examining this opportunity to build a Web 3 aligned gaming ecosystem, PLAY concluded that:

• The issuance of a governance utility token is critically important to building a decentralized ecosystem with distributed governance and ownership rights. A utility token reduces technical complexity with regards to distributed transactions, while allowing trusted fast-scaling by aligning the efforts of all stakeholders. A purpose-built token incentivizes long-term thinking by rewarding stakeholders that patiently build towards fulfilling the vision.

• Existing PLAY technical IP is sui generis catalytic to the web 3 vision: when combined with a correctly designed token, it achieves the goal of a democratic, distributed, co-owned ecosystem of games at scale. This operating IP de-risks the overall effort, by removing key technical “unknowns” and providing immediately implementable “full stack” solutions to dev teams interested in participating in a Web 3 game economy. It provides a stable foundation for the effort.

The proposed token is named “PLAY” ($PLAY). The design of $PLAY privileges the interest of the ecosystem by emphasizing long-term growth, collaboration, and shared ownership:

• Fixed issuance: The total potential issuance of $PLAY is fixed at 1 billion tokens. Fixed issuance reduces the risk of inflation in the ecosystem.

• Governance rights: Through a staking mechanism, $PLAY holders receive the right to vote on issues germane to the future direction of the ecosystem.

• Rewarding early adoption: $PLAY can be strategically deployed in the first phase of ecosystem development, to reward devs (“dev to earn”), creators (“create to earn”) and players (“play to earn.”). $PLAY provides a potent method, combined with vesting, to incentive early building, and adoption, with an eye to long-term success.

• Supporting NFT minting at low cost and high scale: The utility of $PLAY includes enabling all the stakeholders involved to manufacture game content with persistent, tradeable ownership rights, at lower cost and higher efficiency.

• Reducing friction in transactions: Both the cost- down to microtransactions- and the “trust” are improved using a utility token to ensure a “fair trade.” This coupled with effective software to handle the user experience of minting an object reduces a significant barrier to mainstream adoption of token-backed objects as something you can “own” and not just “consume.”

• Tracking ownership across games: Token-backed content can freely move across games, and creates alignment between developers, creators, and players to recognize ownership rights. For developers, who have ultimate control over their game(s), recognizing ownership generates an immediate economic benefit, by working to increase the overall “GDP” of the gaming ecosystem and their revenues: when players and creators are confident that the rights to their assets are being recognized, they are more likely to a) spend on the acquisition of items, and b) spend more on each item.

Gaming is well understood to be the largest entertainment category globally. Across all categories of global spending, gaming constitutes a $317 billion industry. This sizing includes several key segments outside of gaming content and virtual goods purchases: other forms of content and IP sales, sales of any gaming hardware and equipment (including consoles) as well as gaming software such as streaming services (e.g., Twitch), gamer communication (e.g., Discord), game engines (e.g., Unity), and other items.[1]

Market categories, from hardware sales to in-game sales, include:

Several categories are germane to Web 3 economics, ripe for disruption:

Blockchain gaming, a category that is “only” $1.5bn is growing exponentially, at an estimated 100% CAGR. The potential market in 2025 for blockchain could reach $50bn.

However, this blockchain gaming growth estimate could be an understatement. As noted by BITKRAFT in their market research:

The PLAY Fuseblock is a combination of a smart contract abstraction layer- templated for easy configuration inside the developer's dashboard on PLay - which also contains a quantity of the $PLAY token. PLAY's Fuseblock innovation supports game publishers in the minting of assets, chain-agnostically.

PLAY operate as follows:

• The game developer, after acquiring a PLAY, has the activation necessary to mint and distribute in-game assets to operate on the blockchain.

• The PLAY unlocks the necessary smart contract templates, funds the minting (gas fees).

• It allows the developer to infuse the in-game assets with some quantity of $PLAY to unlock player staking of purchased game assets.

• This in turn serves as the method to generate "loyalty rewards" for players that make in-game purchase actions.

Fuseblocks can be sold to partner L1/L2s in bulk, enabling the participating layer to incentivize game publishers to operate on their chain, at a discount, with a turnkey solution in partnership with PLAY to go from game ideation to activation.

This video shows a game developer using a Fuseblock to mint a series of NFTs for sale in game.

The PLAY API is platform agnostic- it supports events on mobile, desktop, console. It allows for cross-game and cross-platform play. A convenience SDK for Unity, Unreal Engine and Godot supports easy access to the on-chain data calls from inside the game dev environment. .

The SDK supports player account abstraction via the PLAY wallet methods, enabling:

• Players to manage game assets that, technically, operate on different L1/L2 providers, such as Ethereum and non-Ethereum based chains.

• Players can easily connect their PLAY wallet to third-party wallets inside the player dashboard, enabling the management of game assets inside and outside web3 games operating on PLAY.

• The PLAY wallet is non-custodial, with PLAY having no access to the user's passphrase directly.

This video shows a player, inside an iOS game, creating their PLAY wallet and passphrase without leaving the game experience:

NFTs as an entry point for mainstream players

While blockchain-specific games are seeing success with early adopters, mainstream adopters - highly engaged players that can fuel game adoption and virality - are gravitating towards NFT-powered games and play-to-earn games. These types of games appeal to a consumer-driven 18-35 demographic, looking to invest in virtual identities and curate collections of objects they own, while being rewarded for their time and effort in-game.

In Q3 2021, trading volume for NFTs showed the rise of gaming in the NFT market: in-game collectibles backed by NFTs grew to 22% of overall NFT trading volume, representing $2.3bn in sales.

What sets PLAY apart is that it enables developers to power their games with NFTs and reward players with simple “play-to-earn” components. Features in PLAY appeal to a more consumer, contemporary, social-media inclined demographic. By creating an infrastructure that at its core is mobile-first, developers have the ability to connect their games to a wide audience of players.

Web3 developer adoption

Developers are rapidly exploring Web3 technologies (across gaming and other sectors). According to Electric Capital’s 2021 developer report, they “fingerprinted nearly 500K code repositories and 160 million code commits across Web3” to generate a growth analysis of the Web3 developer ecosystem:

The note of caution regarding wider blockchain gaming, as known as “gameFi” adoption, is a macroeconomic risk and potentially a regulatory (both via government regulation and private platform regulation, such as the Apple App Store). It can be partly de-risked by addressing what PLAY believes to be the key hurdle to wider gameFi adoption- the developer, creator, and player experience in entering blockchain-backed gaming.

This is reflected in a recent survey conducted by the Blockchain Gaming Alliance in 2021. They surveyed game studios, and asked “What are the pain points for blockchain gaming?”

Several of the top “pain points” reported above are resolvable with PLAY’s technical ecosystem:

• Technology limitations.

• Poor user experience.

• Lack of technical experts.

• Difficult to implement.

• Too niche.

• Lack of on/off ramps.

• Lack of interoperability.

PLAY believes that key to broad adoption of blockchain-based gaming, is a simplification of each step in the pipeline. This, in turn, broadens the addressable market for each constituent group. PLAY has largely achieved these aims:

• Developers: A simple SDK (initially in Unity 3D, the dominant mobile game engine) that provides access to an equally simple set of API methods. Real-time dashboards providing the developer with game analytics, and “live operations”, including control of blockchain elements.

• Creators: In-game authoring tools, currently deployed, that allow for the creation of avatar cosmetics, with the ability to trigger a minting process to bind the item to an NFT, all within the mobile experience. The creation modules are available to developers as well, in the SDK.

• Players: The shift from a “wallet” metaphor to a “verified profile.” Profile verification is a cryptographic step, where the profile is bound to an NFT, and inherits functions associated with a wallet. Going forward, this enables transactions to appear inside metaphors like “my inventory” or “my purchases”.

"Crossing the Chasm" from early adopters to the majority

Each of these steps work to move blockchain gaming from a set of “innovators” and “early adopters” to the next tier- the “early majority.” This is known as crossing the chasm:

PLAY is mono-focused, market-making solutions to encourage mainstream market adoption of blockchain gaming. By targeting mobile-first development, widening the player ecosystem, and encouraging more developers and creators to join blockchain, PLAY is penetrating into an untapped market - crossing the chasm to wider adoption.

Investors in the $PLAY token will be joining PLAY in achieving this aim, contributing to the creation of a broad-based distributed, accessible, gaming ecosystem.

• No-code conversion from web2 to web3: no programming skills required and can be executed in less than a month.

• Instantly compatibility with Android, Apple, and Epic Stores.

• No-code expansion into social apps: Telegram MiniApps ready + WhatsApp, Discord, YouTube compatibility to be released soon.

• Streamlined integration of AI agents in-game via partnership.

The PLAY ecosystem for developers has two primary components:

• An API that contains all the methods required to run in-game and inter-game economies.

• An SDK, compatible with Unity 3D and Unreal, that allows for easy access to the API and integration of the ecosystem into the game.

Current API functions:

• PvP Matchmaking

• Cross platform play (mobile/PC/console)

• Leaderboards

• User Profile Management

• In-Game Chat (audio, video, text)

• Friends List & Invite System

• In-game Social Feed

• Achievements & Rewards

• Currency System

• Portable Avatars

• UGC Asset Marketplace

• NFT Integration in-game

• Customization System

• Dev / Creator Analytics

Many of these functions are enhanced by integration with a utility token. Functions for each key stakeholder- devs, creators, players- are enhanced by integration with a dedicated token for the ecosystem. From a high level perspective, the use case can be summarized:

• “Dev to Earn” - Developers can issue rare items- both in the forms of in-game currency backed by an NFT, or in-game obje cts designed to have scarcity and ownership rights, also backed by NFTs. In turn, those items can be used by devs to strategically motivate player behavior- by designing in-game “play to earn” mechanics under their control.

• “Create to Earn” - Creators, such as artists designing rare items for sale, can easily manufacture and place those items for sale. Developers can opt to syndicate the Creator content into their games (categorized by hashtags, which in turn are “storefronts”), and work with Creators to build in-game virtual goods economies. Owners of these items- players- can opt to trade them, or put them for sale in-game or in third-party marketplaces, creating a robust economy for the virtual goods.

• “Play to Earn” - Players through game play can acquire rewards (economics set by the dev) in exchange for their in-game actions. Thus players who dedicate time and effort- aka “good players” - can generate tangible rewards over time, which in turn- such as game assets or premium game currency they earned- can be sold.

What follows are more detailed explanations of the mechanics for each stakeholder group.

Investors: 16.8% Ecosystem: 35% Reserves: 32.1% Advisors: 3.7% Team: 12.4%

The problem FuseBlocks look to solve

In managing a healthy token-based economy, there are risks to be considered:

• Volatility: Triggered by either too many or too few tokens available for public trading.

• Speculation: Trigered by market incentives that reward short term "day trading" behavior among token holders, as opposed to "long term value investing" behavior.

• Inflation: The token supply grows in a manner that creates inflation- the supply of tokens exceeds demand.

• Deflation: The supply of tokens fails to meet demand, artifically constraining their utility for the ecosystem.

The FuseBlock system is designed to give greator macro-economic control over the ecosystem, by incentivising long-term value investing.

FuseBlocks are smart contracts in their own right, that govern the overally economy related to minted game objects. Without a FuseBlock, one could in theory mint an object directly. In practice, objects must be minted via an underlying FuseBlock contract. The PLAY ecosystem controls the rules beind these smart contracts, and these rules relate to to $PLAY token as follows:

• FuseBlocks are smart contracts backed by a quantity of $PLAY. For example, a "$10" FuseBlock contains $10 of $PLAY at that moment.

• A FuseBlock is a precondition to mint game object(s) on the ecosystem. For example, a developer purchases a $100 FuseBlock and mints 100 collectible in-game rewards. These rewards are given to players who've achieved a certain level of game mastery, by a metric set by the developer (levels cleared, XP earned, etc).

• The minted game objects in the above example now have two measures of value:

  • Extrinsic Value: The value as perceived a player in the game context. This is the artistry of game design, that gives status and meaning to a reward consistent with the quality of the game experience (e.g. a super-rare "Skin" for an avatar, where a player has reached the top 1% of players in skill.).

  • Intrinsic Value: This is the underlying value of $PLAY behind the game object. In the example given, the 100 in-game rewards, using a $100 FuseBlock, have an intrinsic value of $1 each (at the moment of minting, given the price of $PLAY at that instant).