Brands, fashion labels, artists- each may bring a community of fans to the ecosystem, interested in purchasing virtual goods related to creator IP. In exchange for incentivizing “high quality” IP to enter the ecosystem, PLAY could provide token grants as an incentive to create a “collection” for sale in games.
In other cases, PLAY may provide “backend” incentives, similar to “dev to earn”, according to benchmarks set by PLAY:
Creators with sales in the top decile of the ecosystem receive bonus grants.
Creators meeting other predetermined criteria set with PLAY, receive bonus grants.