Creators can utilize the marketplace infrastructure in PLAY to sell their NFT backed game objects. A creator could be another player, or a fashion brand.
PLAY has developed powerful customization tools that can run in-game, at the option of the developer.
This allows for a thriving “Creator Economy”, with ownership and property rights seamlessly bound into smart contracts backing the objects for sale.
Tokenization of the UGC marketplace creates strong incentives for Creators to invest material amounts of time building high quality objects, building a design brand, fan followings, and promoting their designs.
PLAY provides live analytics on the performance of game economies, by leveraging the Google Firebase integration with Google Analytics.
This offers developers and creators a uniquely powerful window into the game and product economies, with the ability to track and analyze performance.
This data can be used to A/B test pricing, adjust pricing, and optimizing pricing as needed.
It means blockchain-backed assets can be tracked- where they appear in the gaming ecosystem, the downstream royalties (e.g. from the sale and re-sale of an NFT where the dev has royalty rights)
The integration of analytics with Web 3 economic management is a critically important aspect needed to “steer” a distributed economy in a healthy direction.
API Functions
Full tech stack, SDK, Plug-ins for Unity, Unreal and other Engines
MVP of Web3 game version integration in <30 days
NFTs infused with $PLAY Token Value
No legal worries, no issuance of tokens, all legal validations ready
Smart contract & minting tools - no need for a smart contract engineer
Developer dashboard to upload NFTs, in-game shop sells NFTs with in-game currency
Organic User Acquisition
Full Compliance with Google Play Store and APPs Store
Web2 like workflows for UA , payments and core loops
UA on Chain Tools, Quest on Chain
Launch games on Telegram
The API supports the management of currency types. In a pre-blockchain context, these are referred to as “Hard Currency” and “Soft Currency.”
Hard currency is game currency- such as “gems”- that is purchased with fiat typically known as an IAP (In-App Purchase).
Soft currency is currency - such as “coins” - remunerated through game actions, such as successfully clearing a level, as a reward. It is typically not purchasable with fiat.
In a Web 3 context, Hard Currency can be backed by a token, using a smart contract. A developer could opt to mint a fixed volume of gems, back them using fractionalized $PLAY tokens through the smart contract.
Players can then use these gems for the purchase of in-game content, save those gems (assuming an appreciation of the underlying utility token), and sell their gems to other players.
In-game currency backed by a smart contract is a powerful method to support “play to earn” mechanics by developers.
Integrating the gems to a fixed asset - the $PLAY token- controls for cross-game economics. A game can then opt to “accept” gems from another game, into their game (at the developer discretion). This can be useful especially when developers control multiple titles, and want to create cross-game benefits as a means of rewarding player loyalty.
Developers can mint game objects to create additional value for game objects players purchase or receive as rewards.
$PLAY tokens can be used to mint non-fungible tokens. The benefit of using a native token- the $PLAY token- for this purpose is faster “off chain” processing, lower gas fees, facilitating the type of smaller transactions that are the lifeblood of many casual games.
The minting in-game democratizes access to the blockchain, by rendering the minting process in a context that is friendly to a mainstream adopter (as opposed to an existing early crypto adopter).
An intermediate step- known as “FuseBlocks” sits between the $PLAY token and the final smart contract. The FuseBlock opens a development path in the ecosystem where, in the long term, the community can opt to permit additional tokens, such as Etherium, to mint game objects.
FuseBlocks have an additional beneft of serving as a smart contract, governing the methods and rewards related to "melting down" a minted object. This serves to reduce the number of tradeable tokens, and inflation, by rewarding long-term behavior, and discriminating against short-term financial speculation. (More details below).
Developers can opt to accept UGC (User Generated Content), and receive “marketplace commissions” for hosting the sale of the item.
For example, in the avatar system, cosmetic items can be designed by third-parties, known as “Creators.” A creator could be another player, or a fashion brand.
PLAY has developed powerful customization tools that can run in-game, at the option of the developer.
By accepting creator items in their game, developers reduce the obligation to expend resources designing every game asset. They can opt to bring in the marketplace feed, and allow players to equip items from third-parties.
This allows for a thriving “Creator Economy”, with ownership and property rights seamlessly bound into smart contracts backing the objects for sale.
PLAY provides live analytics on the performance of game economies, by leveraging the Google Firebase integration with Google Analytics.
This offers developers and creators a uniquely powerful window into the game and product economies, with the ability to track and analyze performance.
This data can be used to A/B test pricing, adjust pricing, and optimizing pricing as needed.
It means blockchain-backed assets can be tracked- where they appear in the gaming ecosystem, the downstream royalties (e.g. from the sale and re-sale of an NFT where the dev has royalty rights)
The integration of analytics with Web 3 economic management is a critically important aspect needed to “steer” a distributed economy in a healthy direction.
No-code conversion from web2 to web3: no programming skills required and can be executed in less than a month.
Instantly compatibility with Android, Apple, and Epic Stores.
No-code expansion into social apps: Telegram MiniApps ready + WhatsApp, Discord, YouTube compatibility to be released soon.
Streamlined integration of AI agents in-game via partnership.
The PLAY ecosystem for developers has two primary components:
An API that contains all the methods required to run in-game and inter-game economies.
An SDK, compatible with Unity 3D and Unreal, that allows for easy access to the API and integration of the ecosystem into the game.
PvP Matchmaking
Cross platform play (mobile/PC/console)
Leaderboards
User Profile Management
In-Game Chat (audio, video, text)
Friends List & Invite System
In-game Social Feed
Achievements & Rewards
Currency System
Portable Avatars
UGC Asset Marketplace
NFT Integration in-game
Customization System
Dev / Creator Analytics
Many of these functions are enhanced by integration with a utility token. Functions for each key stakeholder- devs, creators, players- are enhanced by integration with a dedicated token for the ecosystem. From a high level perspective, the use case can be summarized:
“Dev to Earn” - Developers can issue rare items- both in the forms of in-game currency backed by an NFT, or in-game obje cts designed to have scarcity and ownership rights, also backed by NFTs. In turn, those items can be used by devs to strategically motivate player behavior- by designing in-game “play to earn” mechanics under their control.
“Create to Earn” - Creators, such as artists designing rare items for sale, can easily manufacture and place those items for sale. Developers can opt to syndicate the Creator content into their games (categorized by hashtags, which in turn are “storefronts”), and work with Creators to build in-game virtual goods economies. Owners of these items- players- can opt to trade them, or put them for sale in-game or in third-party marketplaces, creating a robust economy for the virtual goods.
“Play to Earn” - Players through game play can acquire rewards (economics set by the dev) in exchange for their in-game actions. Thus players who dedicate time and effort- aka “good players” - can generate tangible rewards over time, which in turn- such as game assets or premium game currency they earned- can be sold.
What follows are more detailed explanations of the mechanics for each stakeholder group.
PLAY has been building for the past 3 years and the results speak loud:
Live stats:
Telegram Game store with 2.5m+ users,
Web2 to Web3 migrations campaigns with +50% conversion rates,
Migrated games showing increased metrics in Retention, Engagement, Revenue.
Growing onchain playerbase: 300k MAW, with 2.6M total.
Over 60 game studios using PLAY, including industry leaders such as Gameloft, TapNation, Wanin, Game District.
Most complete web3 development tools in the market, enables porting web2 games to web3 in under 30 days.
Pipeline with 2000 games and over 300M players. Target for Feb. 2025: conversion of 20M players into Web3.
Already available for integration in leading and upcoming ecosystems like Solana, Base, Monad, Aptos, and TON.
A player can opt to link their profile to cryptographic keys. Doing so turns the concept of a "wallet" into the "PLAY ID". The verified profile can then be used to initiate and respond to transactions on the blockchain.
Once verified, the profile becomes a "trusted" entity in the "trustless transaction" context of the blockchain.
The profile can be anonymous (decoupled from any “real world” identity) yet verifiably identified.
It can also be sold to another owner, allowing for complex “play to earn” dynamics in a secondary market for profiles.
The PLAY ID can be the owner of the player inventory, including tokens and smart-contracts affiliated to unique game objects they own.
Thus a “legendary player” can decide to exit the profile, and put their profile up for auction, receiving a material reward for their gaming efforts. The new owner inherits the profile and the unique owned inventory in the profile.
Verified player profiles enable deployment of cross-game leaderboards without requiring separate logins (e.g. via Apple or Google login), where the standings can factor in player performance in separate games.
This opens up the enticing possibility for the sponsorship of pseudonymous players in an esports context.
Web 2 conditioned people to register for services using their “real world identity.” In the context of a closed platform, like Google or Facebook oAuth, this creates the “trust” that allows for a “friends list” to appear.
A verified user profile - backed by an ERC-20 token, is capable of generating “trust” without any association to a “real world identity” and Web 2 platforms.
Trusted pseudonymity liberates people from being judged for their biology- their gender, age, skin color, body type.
They can forge a new identity while permitting for the development of trusted reputational capital and social connections over time.
Trusted pseudonymity allows for the posting / sharing of game moments with confidence that the event is truly associated with that verified player.
This allows for the development of reputational capital independent of “real world identity.”
Social feeds can be syndicated across games, allowing for cross-game discovery.
Trusted profiles remove the need for complicated Web 2 style “oAuth login” systems- the smart contract behind the profile handles authentication seamlessly in the background.
Rewards pertaining to achievements can be optionally bound to a smart contract. The player who owns the reward can now trade it to another player (if the contract permits the trading of rewards).
This opens up the core mechanic associated with “play to earn”- as players achieve goals, their reward(s) can be sold for remuneration.
Developers can receive “downstream royalties” from the smart contract as the object is traded (if they opt to include this right in the minting of the reward).
The PLAY Fuseblock is a combination of a smart contract abstraction layer- templated for easy configuration inside the developer's dashboard on PLay - which also contains a quantity of the $PLAY token. PLAY's Fuseblock innovation supports game publishers in the minting of assets, chain-agnostically.
PLAY operate as follows:
The game developer, after acquiring a PLAY, has the activation necessary to mint and distribute in-game assets to operate on the blockchain.
The PLAY unlocks the necessary smart contract templates, funds the minting (gas fees).
It allows the developer to infuse the in-game assets with some quantity of $PLAY to unlock player staking of purchased game assets.
This in turn serves as the method to generate "loyalty rewards" for players that make in-game purchase actions.
Fuseblocks can be sold to partner L1/L2s in bulk, enabling the participating layer to incentivize game publishers to operate on their chain, at a discount, with a turnkey solution in partnership with PLAY to go from game ideation to activation.
This video shows a game developer using a Fuseblock to mint a series of NFTs for sale in game.
The PLAY API is platform agnostic- it supports events on mobile, desktop, console. It allows for cross-game and cross-platform play. A convenience SDK for Unity, Unreal Engine and Godot supports easy access to the on-chain data calls from inside the game dev environment. View the SDK documentation.
The SDK supports player account abstraction via the PLAY wallet methods, enabling:
Players to manage game assets that, technically, operate on different L1/L2 providers, such as Ethereum and non-Ethereum based chains.
Players can easily connect their PLAY wallet to third-party wallets inside the player dashboard, enabling the management of game assets inside and outside web3 games operating on PLAY.
The PLAY wallet is non-custodial, with PLAY having no access to the user's passphrase directly.
This video shows a player, inside an iOS game, creating their PLAY wallet and passphrase without leaving the game experience: