Limited-Time Offers
Benefits and Use Cases
Feature Overview
Limited-Time Offer IAPs are an incredibly effective feature for monetization in a huge variety of game genres.
The Limited Time Offer (LTO) module allows developers to configure a variety of offer bundles that can include virtual currencies, virtual items, and NFTs.
Key Benefits
Customizable: Define the ideal monetization strategy by testing various price points, trigger locations, durations, and item combinations.
Offer Scheduling: Set it and forget it. Months of offers can be prescheduled with individual start/end dates, price points, and item contents - all easily configured in a CSV.
Personalized Offers: Ready's on-chain profile enables personalized LTOs based on player behaviour and preferences.
Segment Targeting: Create offers that automatically trigger for certain users, like creating a Starter Pack that only triggers for new users.
Server Control: Respond in real time to offer performance by enabling or disabling offers without the need to deploy an update.
Use Cases
Implementing a diverse range of offers with different price points, discounts, and durations facilitates the discovery of the most enticing offers for the player base. From bundles of discounted powerups in a match-3 game to a gun with a special skin in an FPS, the right sale at the right time can dramatically increase revenue.
Ready's LTO Module enables the creation of all the expected offer styles needed for successful monetization, with added benefits and functionality enabled by Web3. Previous integrations have demonstrated that a limited-time offer featuring an NFT item can boost conversion rates by as much as 42%.
Starter Packs
Create a Starter Pack by configuring an LTO to exclusively target new users.
Starter Packs represent a prevalent monetization strategy across various games and can be a major driver for climbing the top-grossing charts when integrated with established games.
It's best to not put too much time pressure on a new player to purchase the Starter Pack - the most common time frame is around 7 days.
Cross-Game Items
Another approach involves offering LTOs containing rewards for multiple games.
For example, a player who frequently engages with two titles but has not yet made a purchase in either could receive an offer granting ad-free experiences or in-game currency for both titles - increasing the value proposition and likelihood of conversion.
Segment Targeting
Ready's on-chain profile enables targeting LTOs to players across different games, based on their previous on-chain activity. This functionality facilitates triggering offers that the player is most likely to purchase, even if they have no purchase history in the game they are currently playing.
For instance, a player who previously made purchases at the $1.99 price point in Game A then transitions to Game B. Given their prior purchase history stored on-chain, an equivalently priced offer will trigger in Game B.
Additionally, LTOs can be utilized to encourage players to explore new titles aligned with their preferences.
For instance, a player in Action Game A who has been actively playing for over 14 days may be presented with an advertisement promoting Action Game B in Ready's Dapp store, based on their preferences and retention in Action Game A.
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